Anni Lu was founded in 2013 by Helle Vestergaard Poulsen, former creative director of a number of Danish fashion magazines. The name ANNI LU is a combination of the two people who inspire Helle the most: her late mother Anni and her daughter Luella. Anni Lu has a great passion for personal style, colors and playful combinations. Signature strengths include tropical styles, good luck charms, personalized initial pendants , ancient coins and a modern use of color. Delicate jewelry made by hand: with 14 karat solid gold and 18 karat gold-plated sterling silver, sparkling crystals, seed pearls and semi-precious stones. All styles are a modern result of Helle's great passion for warm days at the beach, but also the personal touch of the brand, which is expressed in the many unique jewelry designs. See also jewelry from Andcopenhagen .