American Vintage – Sun, sea and people in every fiber
There is something special about the French way of dressing. The calm that lies in simplicity and the warmth that arises when quality and comfort go hand in hand.
At the Style Company we love that feeling – and that's why American Vintage a very special place with us.
French roots and natural elegance
American Vintage was founded in 2005 by Michaël Azoulay in the southern French town of Signes – just a few kilometers from Marseille.
Inspired by the atmosphere of his hometown, he built a brand around the values of freedom, joy, sharing and authenticity .
Today, these values are still felt in every style: relaxed, honest and with an effortless ease that is the very essence of French style.
People first – not models
One of the most beautiful things about American Vintage is that the brand is not about perfection.
Their campaigns photograph real people – not professional models – to show that clothes should be worn, lived in and shaped by personality.
Each collection is created to support individual style, not hide it. It's not about fitting in, it's about feeling good.
A passion for colors and natural materials
American Vintage has a very special ability to combine simplicity and depth.
Their color universe ranges from monochrome shades to bold, exclusive tones that bring every design to life.
And the materials? They speak for themselves. The brand works with the best natural fibers – wool, cotton, linen and viscose – which give the clothes their light structure and characteristic softness.
At Stilkompagniet, we carefully select the styles where this quality really comes into its own – the iconic knit sweaters. , the simple t-shirts and tops , as well as the soft sweat styles and classic denim jeans .
Design for everyday life
American Vintage is about creating clothes that feel right – every day.
The clean cuts, natural textures and calm colors make it easy to style the collection across seasons.
A wool knit, a light cotton blouse or a pair of jeans in soft denim will quickly become part of your regular wardrobe – and can be styled in countless ways.
These are clothes that don't scream for attention, but whose quality is felt in every little detail.
French tranquility meets Scandinavian simplicity
There is a clear connection between American Vintage and Stilkompagniet's universe.
Both celebrate the natural and timeless – a wardrobe where comfort and aesthetics go hand in hand.
When you combine an American Vintage knit with classic jeans or a simple t-shirt under an oversized blazer, you create exactly the balance we love: calm, honest and effortlessly beautiful.
