Sandstone in Løvens Hule – when Danish clean beauty found a new partner
When a Danish brand enters Løvens Hule (Dragons' Den), it's often with a dream of taking the next step.
For the Danish makeup brand Sandstone Scandinavia, participating marked the beginning of a new chapter.
Following their presentation on the show, it was announced that Jesper Buch – through the investment company Guerilla Capital – would invest in the company.
This investment both strengthens the brand's future and confirms the direction Sandstone has been working in since its inception.
A Danish family brand with a personal story
Sandstone was founded in Odense in 2015 by Jesper K. Hansen.
The story behind the brand is both simple and personal.
After developing perfume allergies himself, he began to think more about the products his daughters used on their skin every day. This sparked the idea of creating makeup that is both gentle on the skin and pleasant to use.
Today, two of his daughters are also part of the company, and Sandstone still operates with the same core idea:
Makeup shouldn't just look good – it should also feel good on the skin.
Clean beauty with a focus on skin
Since its beginning, Sandstone has had a clear ambition:
To develop makeup that is:
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allergy-friendly
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fragrance-free
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vegan
The products therefore contain no perfumes or essential oils, and many of them are Allergy Certified, meaning they are developed without ingredients with known allergy risks.
The brand also works with vegan ingredients and rejects animal testing.
This places Sandstone in the heart of the growing clean beauty movement, which focuses on ingredients, transparency, and skin well-being.
The investment from Jesper Buch
After participating in Løvens Hule (Dragons' Den), Sandstone was contacted by Jesper Buch, who saw potential in the brand.
On social media, he described the company as a strong example of Danish entrepreneurship:
Among other things, he highlighted:
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the brand's strong values
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the family-run structure
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the focus on quality
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the potential in clean beauty
For him, investments are not just about economics – but also about people, passion, and vision.
He found precisely these elements in Sandstone.
A new chapter for Sandstone
With the investment from Guerilla Capital, Sandstone will have the opportunity to:
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develop new products
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strengthen the brand's position
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expand into more international markets
At the same time, it is important for the company that growth occurs without changing the values the brand is built upon.
As founder Jesper K. Hansen himself stated:
The most important thing for us has been to find a partner who understands our DNA and shares our values.
In other words:
Growth – but still with a focus on clean ingredients, honesty, and skin care.
Danish clean beauty on the rise
Clean beauty is a category growing rapidly in both Denmark and internationally.
More consumers today demand makeup that:
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is gentle on the skin
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contains fewer additives
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is produced responsibly
Sandstone meets exactly this trend.
With a focus on allergy-friendly, vegan, and fragrance-free makeup, the brand is an example of how Danish innovation can create products that work in everyday life and care for the skin.
Sandstone makeup at Stilkompagniet
At Stilkompagniet, we love brands that combine quality, functionality, and strong values.
Sandstone is a great example of a Danish brand that does just that – and at the same time develops makeup created with care for the skin.
FAQ – Sandstone and Løvens Hule
Was Sandstone featured on Løvens Hule?
Yes, Sandstone participated in the Danish entrepreneur series Løvens Hule (Dragons' Den), where they presented their vision for skin-friendly makeup.
Who has invested in Sandstone?
After the show, Jesper Buch invested in the company through Guerilla Capital.
What makes Sandstone makeup special?
Sandstone focuses on allergy-friendly, fragrance-free, and vegan makeup, developed with sensitive skin in mind.
SEE ALL FROM SANDSTONE HERE
